Sunday, 29 April 2012
Tuesday, 17 April 2012
Saturday, 7 April 2012
Audience Feedback
Please follow the link below to complete a brief questionnaire about my finished A2 Media Studies coursework.
Link: https://docs.google.com/spreadsheet/viewform?formkey=dGtxTUpjekZYUW1PZ200MzVra2lfcGc6MQ
Link: https://docs.google.com/spreadsheet/viewform?formkey=dGtxTUpjekZYUW1PZ200MzVra2lfcGc6MQ
Wednesday, 4 April 2012
Final Progression
After finishing my final work for both, my two main adverts, two sponsorship sequences and radio advert, one thing I believe which has made good progress is my understanding and use of sound in my work. Originally, on my first rough cut for my adverts, I didn't use any non diegetic sound. Although originally I felt that this worked well with my advert, after watching them back a few times, I realised using only diegetic sound made the adverts slightly boring. Also, I noticed that the diegetic sound of the wind outside reduced the sound quality of my work. Therefore I decided to use non diegetic music in my final adverts, and got the right blend by reducing its volume using the audio mixer in Adobe Premiere to make it flow and sound effective without overpowering the rest of the diegetic sound. This blended well so I then added the same music which I found in Garage Band, to my sponsorship sequences and my radio advert. This helped improve my overall campaign because it gives even more continuity and inter-relationship with my project as a whole.
At the end of the project, I have also noticed the importance in using my research to influence my planning and construction. This is something which has improved greatly since AS Level, where I was in a group and my thriller idea was made up on the spot only a few weeks before the filming stage began. However at A2, I knew what type of traditional advert I wished to create from the early stages of the project. This meant that I took more time researching relevant material e.g traditional sports adverts via YouTube and analysed them individually. This was so that I could incorporate typical codes and conventions of sports advertising in my planning and construction stages, as well as dwell on certain aspects I didn't like about real media texts I researched and develop these ideas to denote my own interpretation of advertising.
At the end of the project, I have also noticed the importance in using my research to influence my planning and construction. This is something which has improved greatly since AS Level, where I was in a group and my thriller idea was made up on the spot only a few weeks before the filming stage began. However at A2, I knew what type of traditional advert I wished to create from the early stages of the project. This meant that I took more time researching relevant material e.g traditional sports adverts via YouTube and analysed them individually. This was so that I could incorporate typical codes and conventions of sports advertising in my planning and construction stages, as well as dwell on certain aspects I didn't like about real media texts I researched and develop these ideas to denote my own interpretation of advertising.
Tuesday, 3 April 2012
My Finished Work
Final Golf Advert 1
Final Football Advert 1
Final Golf Sponsorship 1
Final Football Sponsorship
Final Radio Advert
Monday, 5 March 2012
Sound
One problem I have experienced in the production process of my adverts is the sound. As I have filmed at various times, and had things more than once to perfect certain shots the sound has changed. This is because filming outside at different times resulted in different speeds of the wind which generated higher or lower diegetic sound. Therefore putting all these clips together created a continuity error because sound didn't flow nicely because it sounded unnatural.
To overcome this I had the option to use non diegetic music for my adverts. I didn't want to do this at first as I had little time to find this and I didn't think music would go well with my advert. This is because the sound of the golf shot/kicking of ball was effective and one which I liked. I also had another option to fix the problem by using audio from clips which the wind was calm and added them into clips where the wind was loud, so it sounds consistent throughout.
I decided though in the end to go with the first option of using non diegetic background music in my adverts. To make sure this didn't overide the impact sounds of the golf shots/kicking of football and also the rest of non diegetic sound in my ads, I changed the colume of this with the audio mixer on Adobe Premiere. This allowed me to have the music at a lower level and the rest of the sound at a higher level so that the key impact sounds were easy to hear. I still made sure though that I used the audio only from other clips where the wind was calm so continuity wasn't create, because having the diegetic sound at a low level on audio mixer would mean the sound of the win could still be heard.
To overcome this I had the option to use non diegetic music for my adverts. I didn't want to do this at first as I had little time to find this and I didn't think music would go well with my advert. This is because the sound of the golf shot/kicking of ball was effective and one which I liked. I also had another option to fix the problem by using audio from clips which the wind was calm and added them into clips where the wind was loud, so it sounds consistent throughout.
I decided though in the end to go with the first option of using non diegetic background music in my adverts. To make sure this didn't overide the impact sounds of the golf shots/kicking of football and also the rest of non diegetic sound in my ads, I changed the colume of this with the audio mixer on Adobe Premiere. This allowed me to have the music at a lower level and the rest of the sound at a higher level so that the key impact sounds were easy to hear. I still made sure though that I used the audio only from other clips where the wind was calm so continuity wasn't create, because having the diegetic sound at a low level on audio mixer would mean the sound of the win could still be heard.
Sunday, 19 February 2012
Football Advert - First Cut
Football Advert
This is my first, rough cut of my football advert. It is noticeable that the location is empty. This is because I gained permission to film at my football club, so during the week there is no one present, which means I have minimal interruptions.
The content of the football advert is very similar to that of the golf advert. This is because on researching advertising and awareness of adverts I have already seen, campaigns for a product often use similar adverts to make their product recognisable. I am really pleased with the shots of the footballer in this advert, because the acting was done really well, so the verisimilitude is increased e.g. when the footballer falls over. Also, like I did for the golf advert, I used a CU of the ball on the penalty spot. This makes it clear from the start the advert relates to this game which is key in a 30 second advert as the message needs to be portrayed quickly. There is not as much to change for this advert as I did this one second meaning I knew what improvements I had made with my golf advert, and therefore didn't make the same mistake again with my second commercial.
The ending of my advert is yet to be finished. I originally thought I would end with incorporating the logo of Max Relax, with a blue background and slogan. However after practicing this, I felt it gave a cartoon feel. My teacher then suggested using a shot which shows the arrogance and confidence of the performer after using Max Relax as a CU of the product has already been included.
This is my first, rough cut of my football advert. It is noticeable that the location is empty. This is because I gained permission to film at my football club, so during the week there is no one present, which means I have minimal interruptions.
The content of the football advert is very similar to that of the golf advert. This is because on researching advertising and awareness of adverts I have already seen, campaigns for a product often use similar adverts to make their product recognisable. I am really pleased with the shots of the footballer in this advert, because the acting was done really well, so the verisimilitude is increased e.g. when the footballer falls over. Also, like I did for the golf advert, I used a CU of the ball on the penalty spot. This makes it clear from the start the advert relates to this game which is key in a 30 second advert as the message needs to be portrayed quickly. There is not as much to change for this advert as I did this one second meaning I knew what improvements I had made with my golf advert, and therefore didn't make the same mistake again with my second commercial.
The ending of my advert is yet to be finished. I originally thought I would end with incorporating the logo of Max Relax, with a blue background and slogan. However after practicing this, I felt it gave a cartoon feel. My teacher then suggested using a shot which shows the arrogance and confidence of the performer after using Max Relax as a CU of the product has already been included.
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