Production Stage

I am now at the stage in my project where I need to begin to shoot some material and decide on my shots and their locations. I am a member of both a football team and golf club, so I am going to use the locations for these teams to shoot both adverts. However I still need to decide specific locations at these places. This means firstly, I need to visit them and take location shots of the areas that will be most beneficial to me.
I also need to decide on my actors who will feature in the adverts. I think it will most likely be people who I play these sports with. This is because they will have a deeper knowledge of the sports and will therefore understand the role a bit better. However, what I have noticed when analysing videos is that the actors are comfortable in front of a camera, meaning I need to pick someone who is not shy to express them self yet have knowledge of either football or golf.

Once these stages are completed, which should be fairly quickly, I will be at a stage where I will have an effective plan I can follow to begin to film the first of my advertisements for 'Max Relax.'

Storyboard 2

This is my second storyboard which represents my football advertisement. Like my first storyboard I used arrows to show the direction in which the actor will be moving, to help show more detail into how the advert will plan out. 

Differently, instead of using colour like I did before, this time I haven't coloured in my storyboard. This is because the drawings look a lot clearer and simplistic. This means for someone who is looking at the storyboard, they will find it easier to digest. Also, no colour means the arrows and writing stand out more. I chose to use writing as well. This is because it is a guide as to what is happening so an onlooker can interpret the advert visually. 

Now I have completed both of my storyboards and have planned both of my adverts, next I will complete an anamatic of both adverts using my storyboard drawings. 

Storyboard

For my storyboard, I used arrows on relevant parts which show movements the actor makes. This is because the onlooker can understand the advert and how it develops more clearly. Also just using drawings would maybe convey there are gaps in the advert, whereas arrows make the shots flow better.

However there are some problems with this storyboard as well. I think it was a bad decision to colour it in. This is because it makes it look too hectic and tacky, which may blur someone's understanding of the shots. Also, it makes what's happening in the storyboard harder to see because the colour makes it look too busy. Lastly, I feel arrows are not enough for the audience to understand how the advert develops. This is because they only represent movement. To improve, I think I could have annotated various shots to show what is happening in this part of the advert so an audience can fully understand the concept.

Now I have completed my first storyboard, for my next one which is for my advert on Football, I am going to take into consideration, some of the things I could have improved on so that my next storyboard is better and more effective in planning my advert.

My idea and how it has developed

After researching different ideas, I decided early on in my researching stage that I wanted to create a product used in sport by elite athletes to show how it enhances performance at a professional level in sport. I therefore started researching my idea by analysing sporting adverts which feature elite athletes using specialist products. However, after doing this I came to the conclusion that this type of advert wouldn't be achievable. This is because I wouldn't be able to find an elite athlete who can display a flawless performance, meaning that in would decrease the verisimilitude of the advertisement.

Advertisement featuring professional footballer Wayne Rooney

I then began taking into consideration other options to do with sport for my advert. Next, I looked deeper into the idea of creating an advert that was aimed at sports participants of low abilities who take part in sport mainly for enjoyment. The product I wanted to create was one which helped improve low levels of performance e.g. golf clubs which were easier to hit a golf ball with, or lightweight football boots to improve a slow players speed. Although this was a more realistic advertisement compared to my first idea, it also had its problems. This is because many people who participate at lower levels play mainly for enjoyment rather than improving their performance. Although this doesn't refer to all players of low level, it is the case for many meaning my target market would be reduced. Also, when I think about low level sport, things such as humour come into mind. However creating a product to improve a sporting performance reflects a more serious product, because it shows a performer wants to improve. This means I wouldn't be able to include humour, which interested me greatly in this type of advert.

Energy sweets by Lucozade to maximise energy in sport

As I wanted an idea which I could use comedy yet remain using the same target market, I developed my idea further until I got to where I am now. The name I have chosen for my product is Max Relex. It is a product which helps relieve muscle pains which are common injuries in low level participants who lack fitness to keep their muscles working when exercising. This product doesn't therefore improve performance, just allows someone to perform instead of being injured due to weak muscles. This targets my audience well because it can be used so they can play for longer and gain more enjoyment. Also, due to this product being aimed at allowing participation rather than improving it, it is easier for me to link comedy into the advert. This is because a poor performance can be shown in the advert to create humour, but the aim of the product can still be connoted to my audience.
The sports I have decided to feature in my two adverts are football and golf which were the most popular in a survey I carried out.

My Idea in simple terms


Beginning - Footballer/Golfer stepping up to perform a skill

Middle - Performer fails to do the skill properly (comedy, low level)

End - Product is introduced on screen to the audience with a punchy slogan, explaining its function