My Brief

An advertising package for a new product or service, to include two TV advertisements, together with

• a TV programme sponsorship sequence
• a radio advertisement

Why I chose this brief?
Initially, I was set on choosing the brief to create a music video. This is because I am a fan of a range of music and believed it would be enjoyable. However, after some thought, I changed my mind and chose advertisement. This is because with this brief, I felt Iwas able to explore in more depth and had less boundaries than the other two briefs. I know this because where the other two had to be related to either film or music, my brief could focus on a product of my choice as advertising can be used to promote anything, giving me a great deal of freedom whilst also being challenging.