Football Advert
This is my first, rough cut of my football advert. It is noticeable that the location is empty. This is because I gained permission to film at my football club, so during the week there is no one present, which means I have minimal interruptions.
The content of the football advert is very similar to that of the golf advert. This is because on researching advertising and awareness of adverts I have already seen, campaigns for a product often use similar adverts to make their product recognisable. I am really pleased with the shots of the footballer in this advert, because the acting was done really well, so the verisimilitude is increased e.g. when the footballer falls over. Also, like I did for the golf advert, I used a CU of the ball on the penalty spot. This makes it clear from the start the advert relates to this game which is key in a 30 second advert as the message needs to be portrayed quickly. There is not as much to change for this advert as I did this one second meaning I knew what improvements I had made with my golf advert, and therefore didn't make the same mistake again with my second commercial.
The ending of my advert is yet to be finished. I originally thought I would end with incorporating the logo of Max Relax, with a blue background and slogan. However after practicing this, I felt it gave a cartoon feel. My teacher then suggested using a shot which shows the arrogance and confidence of the performer after using Max Relax as a CU of the product has already been included.
Sunday 19 February 2012
Golf Advert - First Cut
Golf Advert
This is my first rough cut of the Max Relax golf advert. The location of the advert is at my local Golf Club practice ground. I was unable to film on the course because it would hold up people playing during the day. However, the practice ground worked well because it wasn't busy and looked very similar to a golf course somebody would expect to see.
I am pleased with the content in my advert. This is because I can clearly recognise the purpose of my campaign. The action shots I used also are successful because they are clear, such as the CU's of the ball and low angle shot of the golfers expression. In this rough cut, I haven't included the rewind effect from after effects as I am still learning how it is used. However, after showing my teacher my work, he feels it is not necessary and thinks the "dip to black" works well instead, because the rewind effect will take a lot of preparation which is time I don't have. Also, it will make my advert longer and because my advert is 36 seconds already, it will result in the finished piece being too much above 30 seconds.
Features of my advert however need to be improved. One of these is the end of the advert. I want to incorporate the Max Relax logo at the end to make the product recognisable which is a key feature in creating a brand. Also, I need dialogue for the advert at the end in which I would like to be, "Max Relax, give it a go, it might just make you pro." Another improvement which my teacher pointed out is the inclusion of two extra shots. One of these will be at 12 seconds where the golfer is being sprayed with Max Relax. Instead of using one LS for this, my teacher says I should split it into a LS and then cut to a CU when the golfer is being sprayed, to show my audience Max Relax in action. The other shot my teacher pointed out is at 25 seconds into the advert. After the audience is shown how good the golf shot is, instead of going into the shot when the golfer puts the club back in the bag, my teacher thinks I should have another shot of the golfers reaction to his shot, which would show happiness with the product to the audience to make them believe it is worth buying.
This is my first rough cut of the Max Relax golf advert. The location of the advert is at my local Golf Club practice ground. I was unable to film on the course because it would hold up people playing during the day. However, the practice ground worked well because it wasn't busy and looked very similar to a golf course somebody would expect to see.
I am pleased with the content in my advert. This is because I can clearly recognise the purpose of my campaign. The action shots I used also are successful because they are clear, such as the CU's of the ball and low angle shot of the golfers expression. In this rough cut, I haven't included the rewind effect from after effects as I am still learning how it is used. However, after showing my teacher my work, he feels it is not necessary and thinks the "dip to black" works well instead, because the rewind effect will take a lot of preparation which is time I don't have. Also, it will make my advert longer and because my advert is 36 seconds already, it will result in the finished piece being too much above 30 seconds.
Features of my advert however need to be improved. One of these is the end of the advert. I want to incorporate the Max Relax logo at the end to make the product recognisable which is a key feature in creating a brand. Also, I need dialogue for the advert at the end in which I would like to be, "Max Relax, give it a go, it might just make you pro." Another improvement which my teacher pointed out is the inclusion of two extra shots. One of these will be at 12 seconds where the golfer is being sprayed with Max Relax. Instead of using one LS for this, my teacher says I should split it into a LS and then cut to a CU when the golfer is being sprayed, to show my audience Max Relax in action. The other shot my teacher pointed out is at 25 seconds into the advert. After the audience is shown how good the golf shot is, instead of going into the shot when the golfer puts the club back in the bag, my teacher thinks I should have another shot of the golfers reaction to his shot, which would show happiness with the product to the audience to make them believe it is worth buying.
Sunday 12 February 2012
Rewind effect research
I wanted to find a VHS rewind effect for my adverts, to show improvements my product makes. After experimenting in Adobe Premiere, I found that this type of effect is not available. The nearest I could get to a rewind effect was to reverse the speed of shots, which just appears as the scene going backwards, without any ripples on the screen. This was not the desired effect I wanted.
However, after experimenting with this tutorial and trying it myslef on Adobe After Affects, I decided to change my idea again and not include the rewind tool. This was because I tried using the dip to black tool in Adobe Premiere which I believe worked nicely and broke up the two sections of my adverts better.
Due to this problem, I have had to begin further research into this to see if it is possible. After researching via https://www.google.co.uk/ I found that a rewind effect tool could be constructed in Adobe After Affects, which is a programme I can access on the Mac Book. Therefore, using http://www.youtube.com/ I searched for a tutorial, which gave me a link to a website which gave me a step by step guide on how to use After Affects and the rewind tool.
This is the tutorial link...
This is the tutorial link...
http://ae.tutsplus.com/tutorials/motion-graphics/rewind-your-animation-like-an-old-vhs-tape/
Below is what the completed rewind effect looks like...
Below is what the completed rewind effect looks like...
However, after experimenting with this tutorial and trying it myslef on Adobe After Affects, I decided to change my idea again and not include the rewind tool. This was because I tried using the dip to black tool in Adobe Premiere which I believe worked nicely and broke up the two sections of my adverts better.
Thursday 9 February 2012
Weather conditions put a hold on filming
On the 4th February, weather conditions were bad as it began to snow. This has caused a problem with my project as it has put a hold on any filming for at least a week while the snow clears off the ground.
There were a few shots that needed improving, which would then mean a finish to all of my filming for my golf advert. I planned to do this on the 6th February, but the snow prevented this happening. This is because the area I have been working with was full of snow and therefore would not fit with the rest of my work. A further disadvantage of this is that my golf advert is being filmed at my golf club. However, due to these bad conditions the golf course is closed and may be closed for a period of time, even when the snow has cleared, so that the course has time to drain and recover before being played on again. This will set me back further because I am unsure of how long after the snow has gone I will have to wait to complete these few improvement shots.
Also, I planned this week to start the filming of my football advert as the deadline for my work gets closer. However, like with my problems for the golf advertisement, the snow will stop me filming for at least a week while the snow clears. This is because football is filmed on a field of grass which will be covered in snow, making the game unplayable. Although this stops the bulk of my filming, I plan to film this advert in a public space which will be open, meaning I may be able to capture some CU's of the footballer which hide the snow filled environment, such as low angles shots tilting upwards towards the sky, hiding the snow filled environment.
There were a few shots that needed improving, which would then mean a finish to all of my filming for my golf advert. I planned to do this on the 6th February, but the snow prevented this happening. This is because the area I have been working with was full of snow and therefore would not fit with the rest of my work. A further disadvantage of this is that my golf advert is being filmed at my golf club. However, due to these bad conditions the golf course is closed and may be closed for a period of time, even when the snow has cleared, so that the course has time to drain and recover before being played on again. This will set me back further because I am unsure of how long after the snow has gone I will have to wait to complete these few improvement shots.
Also, I planned this week to start the filming of my football advert as the deadline for my work gets closer. However, like with my problems for the golf advertisement, the snow will stop me filming for at least a week while the snow clears. This is because football is filmed on a field of grass which will be covered in snow, making the game unplayable. Although this stops the bulk of my filming, I plan to film this advert in a public space which will be open, meaning I may be able to capture some CU's of the footballer which hide the snow filled environment, such as low angles shots tilting upwards towards the sky, hiding the snow filled environment.
Filming/editing session - 23/1 - Golf Advert
This, the third filming session for my golf advert is what I hope will be my final filming session for my golf advert, before moving on to the football advert.
After analysing my existing shots put together to make part of my advert I noticed room for improvement. This is because my teacher told me that it was hard to relate meaning to the golfer actually playing golf. This was because there was too many long shots of the golfer swinging the club, so I was told to get some action shots of the swing rather than one whole shot of the swing. Therefore in this session I shot CU's of the ball on the grass, and MS's of the swing taking place. Also, previously when I got shots of the promoter in the advert spraying the golfer, I didnt get a CU of the product (Max Relax) in use. So in this session, I also attained a shot of the can as a CU so product placement would be clear and easy to interpret within my commercial.
Then afterwards I edited my work on Adobe Premiere. I moved previous shots around and used the action shots at the beginning of the advert when the golfer hit a bad shot. This gave my work more variety on the shots and because they were action shots, it created more pace and excitement when I watched it back. This is because I edited the shots down so that they were considerably shorter, but included all of them so lots of cutting increased the pace and flow of the golf swing.
After analysing my existing shots put together to make part of my advert I noticed room for improvement. This is because my teacher told me that it was hard to relate meaning to the golfer actually playing golf. This was because there was too many long shots of the golfer swinging the club, so I was told to get some action shots of the swing rather than one whole shot of the swing. Therefore in this session I shot CU's of the ball on the grass, and MS's of the swing taking place. Also, previously when I got shots of the promoter in the advert spraying the golfer, I didnt get a CU of the product (Max Relax) in use. So in this session, I also attained a shot of the can as a CU so product placement would be clear and easy to interpret within my commercial.
Then afterwards I edited my work on Adobe Premiere. I moved previous shots around and used the action shots at the beginning of the advert when the golfer hit a bad shot. This gave my work more variety on the shots and because they were action shots, it created more pace and excitement when I watched it back. This is because I edited the shots down so that they were considerably shorter, but included all of them so lots of cutting increased the pace and flow of the golf swing.
Filming/editing session - 9/1 - Golf Advert
After collecting my first footage a few weeks prior to this and piecing it together in Adobe Premiere, I could then see what bits were missing from my advert and the things I had to re-shoot which didn't necessarily work with my footage.
The first thing I had to do in this session was use my other actor appearing in the advert who couldn't make my first filming session. This meant that I could capture shots of the Max Relax promoter in advert, spraying the golfer with the product. This was the main point of the filming session which meant I roughly had all the key shots to complete a rough cut of my advert. Also, after analysing footage I originally had, I knew what shots needed improving. Therefore I captured new shots of the golf ball bouncing onto the green as a LS and MS. Another shot I re-done after talking to my teacher was the low angle shot looking up at the golfer. This is because my first one was too dark and I needed a clearer day for it to be visible.
I then pieced the shots together, to make a complete advert rough cut. I think therefore that this filming session has helped me greatly. This is because it give me a visual impression of what my advert will roughly look like as a finished process. Once I edited my shots together I noticed a problem with my footage. This was that as I filmed on different days, it was a lot more windy in the first session than the second, meaning the sound switched unnaturally between shots. This means that I am going to have to mute the sound of my shots and use artificial, non digetic sound such as when the gold ball is struck. In this editing session I also tried to find a tool in which I can use a rewind affect, to rewind the first part of the advert when the golfer misses the ball, and then played back after using Max Relax which improves his shot. However, a rewind affect tool is not available in Adobe Premiere and the nearest thing to it is to reverse the speed on the shots so they operate backwards. This didn't give me the same affect I wished for. To overcome this, I used the "dip to black" tool between when he is sprayed and when he performs the improved movement to separate the shots. I will use this for now, but still research into a rewind affect to see if there is a way round this problem.
The first thing I had to do in this session was use my other actor appearing in the advert who couldn't make my first filming session. This meant that I could capture shots of the Max Relax promoter in advert, spraying the golfer with the product. This was the main point of the filming session which meant I roughly had all the key shots to complete a rough cut of my advert. Also, after analysing footage I originally had, I knew what shots needed improving. Therefore I captured new shots of the golf ball bouncing onto the green as a LS and MS. Another shot I re-done after talking to my teacher was the low angle shot looking up at the golfer. This is because my first one was too dark and I needed a clearer day for it to be visible.
I then pieced the shots together, to make a complete advert rough cut. I think therefore that this filming session has helped me greatly. This is because it give me a visual impression of what my advert will roughly look like as a finished process. Once I edited my shots together I noticed a problem with my footage. This was that as I filmed on different days, it was a lot more windy in the first session than the second, meaning the sound switched unnaturally between shots. This means that I am going to have to mute the sound of my shots and use artificial, non digetic sound such as when the gold ball is struck. In this editing session I also tried to find a tool in which I can use a rewind affect, to rewind the first part of the advert when the golfer misses the ball, and then played back after using Max Relax which improves his shot. However, a rewind affect tool is not available in Adobe Premiere and the nearest thing to it is to reverse the speed on the shots so they operate backwards. This didn't give me the same affect I wished for. To overcome this, I used the "dip to black" tool between when he is sprayed and when he performs the improved movement to separate the shots. I will use this for now, but still research into a rewind affect to see if there is a way round this problem.
Subscribe to:
Posts (Atom)