Tuesday 17 April 2012

Saturday 7 April 2012

Wednesday 4 April 2012

Final Progression

After finishing my final work for both, my two main adverts, two sponsorship sequences and radio advert, one thing I believe which has made good progress is my understanding and use of sound in my work. Originally, on my first rough cut for my adverts, I didn't use any non diegetic sound. Although originally I felt that this worked well with my advert, after watching them back a few times, I realised using only diegetic sound made the adverts slightly boring. Also, I noticed that the diegetic sound of the wind outside reduced the sound quality of my work. Therefore I decided to use non diegetic music in my final adverts, and got the right blend by reducing its volume using the audio mixer in Adobe Premiere to make it flow and sound effective without overpowering the rest of the diegetic sound. This blended well so I then added the same music which I found in Garage Band, to my sponsorship sequences and my radio advert. This helped improve my overall campaign because it gives even more continuity and inter-relationship with my project as a whole.

At the end of the project, I have also noticed the importance in using my research to influence my planning and construction. This is something which has improved greatly since AS Level, where I was in a group and my thriller idea was made up on the spot only a few weeks before the filming stage began. However at A2, I knew what type of traditional advert I wished to create from the early stages of the project. This meant that I took more time researching relevant material e.g traditional sports adverts via YouTube and analysed them individually. This was so that I could incorporate typical codes and conventions of sports advertising in my planning and construction stages, as well as dwell on certain aspects I didn't like about real media texts I researched and develop these ideas to denote my own interpretation of advertising.


Tuesday 3 April 2012

My Finished Work


Final Golf Advert 1
 

Final Football Advert 1
     

Final Golf Sponsorship 1
 

Final Football Sponsorship
 

Final Radio Advert