My Final Logo Design

 

Above is the base design of my products logo. It represents the sun and a cloud, which is fairly simple and straight forward to work with.

Once I had this base draw out clearly, I used a scanner to put a copy of it on a memory stick so that I could transfer it onto Photoshop on the Mac Book. Before this, I had to ensure the drawing had no gaps and was clear with no marks so that it would work well on Photoshop.

Next, using this base as my starting point, I began using different colours to fill my logo and experimenting with various tools to see what I could do to make my logo look better.

 

Above is my finished logo I came up with. Using the base I drew out originally, I filled the sun with the colour yellow and left the cloud white with a black outline using the paint brush tool which I could match to the thickness of my drawing to make it more cloud like. I think this effect made it better because it gave the cloud more character and was more easily to recognise. 

Then filled the background in blue. I did this because it is the colour of the sky, denoting the sun is in the sky. Also, it makes it seem brighter as if the weather was better. This connotes that Max Relax gives a relaxation factor because the weather is nice. 

Another tool I used to complete the logo was the smudge tool. I used this for the outline of the sun. This helped me to drag the black outline outwards, to create a sharper, more intense feel to connote heat, which is what my type of product creates to relieve pain. 

Next, I chose the font I wanted. I needed different fonts for each word, one to show a bold and big feel for "max" which is why I also used an explanation mark. Then a font in italics which created a gentle and comfortable feel to fit with the word relax. However, although these were the best fonts I could find out of the font list on the Mac Book, I still do not think they look good. This is because they are too basic and look too much like a word document font. Therefore, I think I am going to change this part of my logo by using a website such as "Font Maker" which I can chose from more elaborate fonts or even create my own. This is because logos normally create their own fonts to make them look more professional and advanced. 

Lastly, another problem with my design is the shape of the sun. My original drawing was a good shape because it was round. However, when I was printing my logo to use to stick onto my can for a filming session, I had to change the dimensions to allow it to print. This made the shape of the sun look more like an egg shape. I didn't know there was a way round this until my teacher noticed the fault and will explain to me in my next lesson. 

First filming/editing session 22/12 - Golf Advert

After doing my first fimling session overall I believed it was successful because I managed to capture some effective shots which look good and that I am confident I am going to include in my final piece. These include CU's of the golf ball, Over the shoulder shot of the ball and golf club and MS's and LS's of the player swinging the club. These were effetive becuaswe after putting them onto Adobe Premiere, I have edited them down so that they work in tangent with the golf swing so the filming flows and increases the verisimilitude of the advert. Another advantage to the filming was that I managed to get to the golf club at a time where it was quiet so I could use the practice ground without any interuptions. Therefore, when I do my next filming session I am going to do it on the same day and approximately the same time.

Not all the filming ran smoothly though. Many shots which I liked and would have been good to include into my initial editing of the advert were ruined by the background. This is because filming equipment such as the camera case or golf clubs were left in the shot without me realising. For example the shot where I filmed the golfer directly infront of him as if the ball was coming towards me. Although this could be fixed by cropping the shot, the shot wasnt long enough, and therefore when cropped part of the golfers head or feet was left out the shot. Also doing this didn't fit witht the rest of the shots so I couldn't use it.

After putting my filming together and reviewing it, I have learnt a variety of things about my advert. Firstly, after roughly putting it all together and watchiong it through, I have found with feedback from my teacher the meaning of my advert and product is too difficult to grasp for someone who watched it for the first time. This is because nothing in the advert pyhsically shows any real benefit from using Max Relax. This means that I have decided to incorporate another scenario in both advert. In the golf advert it will be the performer missing the ball and hurting muscles in his back. Then a man who comes in and sprays the performer with Max Relax. The avdert is rewinded and repeated but this time the performer hits the ball and follows through like a professional.