Thursday 9 February 2012

Filming/editing session - 9/1 - Golf Advert

After collecting my first footage a few weeks prior to this and piecing it together in Adobe Premiere, I could then see what bits were missing from my advert and the things I had to re-shoot which didn't necessarily work with my footage.

The first thing I had to do in this session was use my other actor appearing in the advert who couldn't make my first filming session. This meant that I could capture shots of the Max Relax promoter in advert, spraying the golfer with the product. This was the main point of the filming session which meant I roughly had all the key shots to complete a rough cut of my advert. Also, after analysing footage I originally had, I knew what shots needed improving. Therefore I captured new shots of the golf ball bouncing onto the green as a LS and MS. Another shot I re-done after talking to my teacher was the low angle shot looking up at the golfer. This is because my first one was too dark and I needed a clearer day for it to be visible.

I then pieced the shots together, to make a complete advert rough cut. I think therefore that this filming session has helped me greatly. This is because it give me a visual impression of what my advert will roughly look like as a finished process. Once I edited my shots together I noticed a problem with my footage. This was that as I filmed on different days, it was a lot more windy in the first session than the second, meaning the sound switched unnaturally between shots. This means that I am going to have to mute the sound of my shots and use artificial, non digetic sound such as when the gold ball is struck. In this editing session I also tried to find a tool in which I can use a rewind affect, to rewind the first part of the advert when the golfer misses the ball, and then played back after using Max Relax which improves his shot. However, a rewind affect tool is not available in Adobe Premiere and the nearest thing to it is to reverse the speed on the shots so they operate backwards. This didn't give me the same affect I wished for. To overcome this, I used the "dip to black" tool between when he is sprayed and when he performs the improved movement to separate the shots. I will use this for now, but still research into a rewind affect to see if there is a way round this problem.

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