After researching into types of adverts, I have decided I want to produce a traditional television advertisement. This is because I feel with this type of advert, I have more freedom to explore and come up with an idea I like as many categories will fall into this. On the other hand for example, a political advert is strictly for politics or swaying someone's beliefs towards a certain topic, which creates a boundary so my ideas for an advertisement would be limited.
Knowing that I want to do a traditional advertisement I now need to know what topic I want to do. I am interested in creating an advert which links to sport. This is because I enjoy sport and there are a vast amount of adverts which link to it in someway, so researching into this area can help me develop an idea that would be successful.
Adverts to do with a sport usually use iconic figures. However, I want to design a product that aids sport and therefore my target audience would be the general public who enjoy playing sport.
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