Research Methods

For my research, I need to consider the most appropriate methods which help me for a specific purpose. There are more than one research methods, which can help me with my task in different ways.

Primary research - This is information that is collected from a consumer, which could be a survey such as a questionnaire on the related topic, or by observation. Most ad agencies will often employ specialist market research to generate primary research.

Secondary research - This comes from information that already exists in the market. This can include looking at sales data and existing adverts via youtube. This research can come from reports also, based on a variety of internal and external sources.

Qualitative - This is in-depth information from a products specific target audience which helps agencies learn more about what its consumers expects in a product. This helps an agency know what to include in a certain topic. This research is micro and therefore generalisations cannot be used as it is too broad. 

Quantitative - This is a large scale type of research which requires many responses and facts from an audience making it difficult to interpret in different ways. This research uses methods such as questionnaires to identify what a consumer wants from a product, how often they want and where etc. This research can be conducted in a variety of forms such as mail, telephone or internet.