My idea and how it has developed

After researching different ideas, I decided early on in my researching stage that I wanted to create a product used in sport by elite athletes to show how it enhances performance at a professional level in sport. I therefore started researching my idea by analysing sporting adverts which feature elite athletes using specialist products. However, after doing this I came to the conclusion that this type of advert wouldn't be achievable. This is because I wouldn't be able to find an elite athlete who can display a flawless performance, meaning that in would decrease the verisimilitude of the advertisement.

Advertisement featuring professional footballer Wayne Rooney

I then began taking into consideration other options to do with sport for my advert. Next, I looked deeper into the idea of creating an advert that was aimed at sports participants of low abilities who take part in sport mainly for enjoyment. The product I wanted to create was one which helped improve low levels of performance e.g. golf clubs which were easier to hit a golf ball with, or lightweight football boots to improve a slow players speed. Although this was a more realistic advertisement compared to my first idea, it also had its problems. This is because many people who participate at lower levels play mainly for enjoyment rather than improving their performance. Although this doesn't refer to all players of low level, it is the case for many meaning my target market would be reduced. Also, when I think about low level sport, things such as humour come into mind. However creating a product to improve a sporting performance reflects a more serious product, because it shows a performer wants to improve. This means I wouldn't be able to include humour, which interested me greatly in this type of advert.

Energy sweets by Lucozade to maximise energy in sport

As I wanted an idea which I could use comedy yet remain using the same target market, I developed my idea further until I got to where I am now. The name I have chosen for my product is Max Relex. It is a product which helps relieve muscle pains which are common injuries in low level participants who lack fitness to keep their muscles working when exercising. This product doesn't therefore improve performance, just allows someone to perform instead of being injured due to weak muscles. This targets my audience well because it can be used so they can play for longer and gain more enjoyment. Also, due to this product being aimed at allowing participation rather than improving it, it is easier for me to link comedy into the advert. This is because a poor performance can be shown in the advert to create humour, but the aim of the product can still be connoted to my audience.
The sports I have decided to feature in my two adverts are football and golf which were the most popular in a survey I carried out.

My Idea in simple terms


Beginning - Footballer/Golfer stepping up to perform a skill

Middle - Performer fails to do the skill properly (comedy, low level)

End - Product is introduced on screen to the audience with a punchy slogan, explaining its function