Planning my adverts

Now I have found a suitable brand to launch my product, I need to direct my focus back towards my adverts I am creating. I knew all along I wanted to do an advert which was sport related but I didn't know what sport I should feature. I therefore had to product a survey to see what my target audience believed was the best sport to feature in my adverts. I asked 32 people from school who have some sort of connection to sport and media. My results are shown below on this bar chart.

 

It is clear that football is the most popular sport in my results with 12 votes, so I will use football in one of my adverts to promote "Max Relax." I believe this is a good sport to use because it is the most popular sport and England's national game. Due to the fact I play football, I will be able to use members of my football team and suitable facilities to film my advert which will work in my favour because the advert will be more professional with football equipment. Lastly, because my results show football as the most popular, this sport must target my audience best, which is my main objective. 

The second most popular sport with 9 votes was Rugby. Although it shows that my target market think this is a good sport to use in my advertisement, I am not going to use it. This is because the nature of rugby is very similar to football in a sense that it involves running around and contact with other athletes. This may create the assumption to my audience that "Max Relax" only treats a certain type of sport such as contact sport which will narrow my potential target market. Also, I do not have enough knowledge of rugby and will struggle to find equipment to help improve the quality of the advertisement. 

Therefore I am going to use Golf, which was the third most popular with 5 votes. This is because Golf is a non-contact sport which doesn't involve cardiovascular activity so it is a totally different sport to football, denoting "Max Relax" treats any muscle injury. Furthermore, I play golf myself and therefore can shoot my advert at my golf club and use specialist equipment to help aid the quality of the advertisement.