This advert by dove is very unique, which will help me research more into the planning of my advert, because it goes through stages an advert will take, from a directors point of view.
The message in the advert shows how the media uses advertisement to manipulate its audience by using Photoshop to make the women's face aesthetically pleasing. A technique called stop motion is used in this advert. This is a form of editing which allows the director to take a huge amount of shots and put them together to make something fluent. However, advertisements do not usually show this side of production to the audience, which makes the advert stand out to me. This is because most adverts manipulate its audience by using these tools to create an image, but letting the audience assume this was the image all along so they are more likely to buy a product.
Therefore, looking at this advertisement has helped me. This is because it shows me as a director of an advert that I need to plan my advert in a way that captures my audience, without the message being strictly true. This is so my audience is manipulated in the same way, so my advert is successful because the idea of an advert is to portray a message to an audience that they want to see.
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