Brainstorming my initial ideas

As I want to produce an advert related to sport, I need to come up with some ideas to help get me started so that I can plan my idea to make it a success. Therefore I have brainstormed in detail, a range of ideas/topics to think about before I make a final decision on my advert idea.

The list below is the main points I wish to consider from my brainstorm for my advert I am producing.


Advert
- Type
   - Traditional
      - Sport Advert
         - Audience = Low level performers
         - Football/golf advert
         - Comedy = low level performers
            - Linking sport with comedy
               - Product to help weak performers
                  - Larger target audience