In order to find a name for my product, I need to come up with ideas. To do this effectively, I created a mind map of ideas related to my product - muscle relief and sport. I came up with random words related to muscle health and sport which would help me come up with words that I could use for a name to my brand.
The mind map above shows the words I used to give me an idea of my products name. The ones circled were the ones I felt were most relevant yet creative, which would help the product sell to my target market.
My favourite word was relax. I wanted to include this in my brands name because it links to its purpose and my audience. This is because my products purpose is to help muscle pain for amateur, low level competitors. Athletes at this level want to relax because sport isn't taken as seriously as it is at elite level, its more about being comfortable and enjoying yourself, so the word relax fitted with this theme.
However, for my name to be effective it had to be catchy and relax on its on was too simplistic. Therefore, I took another word out of my mind map, which was max. Putting the two together, I came up with the name "Max Relax." I think this name would be successful because it denotes the optimum relaxation which a low level performer requires to help them become fit enough to take part in regular activity. Also, the two words rhyme together to help make the name catchy and enticing for my audience, which would make them favour my product over other competitors.
Now I have the name "Max Relax", I have to come up with design ideas to show what my product will look like.
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