My Brand

What product am I promoting?
I am promoting a product which helps relieve muscle pain. It is a product related to sport because it helps someone participate, who can be at any level in sport. It will be similar to Deep Heat which will be a competitor to the product I am advertising because it is for the same purpose. To make it better than my competitor, I will look at existing Deep Heat adverts, so that mine is better and stands out from the crowd. Like Deep Heat,  I want my product to be in a can format. Therefore, I need to sketch a variety of can designs so I can come up with an idea for how my product will look. This will help make my adverts successful because the product needs to be styled well so that it captures an audiences attention. I want the style to be modern as it is a new product which isn't often advertised on television.

Why am I promoting this product?
As I enjoy sport, I knew I was going to come with an idea which related to sport. I wanted to promote something which isn't a very popular product to be advertised, but one that is commonly used by people I can easily target. A product which relieves muscle pain isn't a popular form of advertising seen of television. This suggests there is a gap in the market, which will favour my product over existing ones such as Deep Heat who rarely use any form of broadcast advertisements to sell themselves to their audience.


Who is my target audience?
My target audience is going to be aimed at the general public who take part in low levels of sport. I decided this would be my target audience because the product I am promoting doesn't necessarily improve a players performance, but allows them to take part. This is a common problem at low level of sport because people are not physically fir enough to play sport. Also, having my target market set at a low level performer will increase the popularity of my product because there are more low level athletes than athletes at a high level in sport. Moreover, professional performers are harder to target because they do not mix with the public and are not as likely to buy a product which a lower class in there field use. Lastly, producing an advert aimed at a professional competitor wouldn't be realistic due to the fact that the sporting performance I want to show in my video would have to be flawless, and I wouldn't be able to find an athlete capable.

What next?
Now I have the foundations for my idea laid down, I now need to progress with the design of my product and how it will appear in my advert. This is because I can then create my storyboard and anamatic which will feature sketches of the product. This will help me push on with my project so I have an idea of how my adverts will flow.