Research - Summary of Analysis

Why is research important?
Research is a key part of my project because it has helped me gain an understanding of my topic to help ensure my finished project is successful.
It has also helped me to come up with new ideas and and answer key questions related to advertising I otherwise, wouldn't have been able to answer.
Lastly, carrying out my research on advertising has helped me to come up with numerous ideas to plan and present my work to meet my brief as best as possible.

What have I learned from my research?
I have now finished my research and in doing so, I feel I have gained relevant information into the advertising sector and the many ways adverts can be structured. This has helped me to decide what type of advert I wish to produce, which is a traditional advert, because it gives me a lot more freedom of choice. Knowing this has helped me to develop an idea, relating to sport. Therefore I analysed a variety of sporting related adverts which feature different scenarios, connoting that this area gives me a broad range to explore.
 Another important aspect of my research was to understand who my target audience is. After watching adverts on sport and receiving feedback from my peers, I am aware that the target audience for these types of advertisements are professional athletes. This made me slightly tweak my idea as I want the advert to relate to people who are interested in sport who play at any level, meaning I have learnt comedy would be a good factor to add to my project, making the sport less professional. Therefore, my research has led me on to my next step which is to research a more specific target audience.
Sponsorship research has also greatly improved the clarity of my task. This is because I was unsure of the real difference between adverts and sponsorships seen on television. I now know that sponsorship is a group that supports a group or individual but does not prophet financially in doing this.

Now I need to put my research into practice as I move towards the planning of my idea. I need to take into consideration how the adverts I am targeting appear, meaning mock ups of a variety of shots need to be completed. I also need to specifically capture an audience who play sport at lower levels and create an idea of what message I can create in my advert to portray this.