My design and Logo

I sketched a variety of rough ideas for my spray can for Max Relax. Out of all of these ideas, I selected two I wanted to develop further, which are shown below. I followed some conventions of Deep Heat by using bright colours to make both designs look engaging Red and yellow are vibrant colours which help make the sprays look attractive and aesthetic to the eye. I believe that these were the best ideas I came up with because they relate to muscles and sport, because there shapes resemble the body which is used for sport. This makes them unique and bold, which I found in my research into a product, makes it sell better because it stands out to an audience over existing competitors.

This design is the shape of a knee joint. This is a part of the body amateur sportsman or women having trouble with. Therefore I used it because it relates to a sporting injury. However, I have decided not to use this idea because it focuses on one part of the body whereas my product is aimed at relaxing all muscles in the body, which may be deceiving to an audience.  

 

My next design resembles the upper half of the body. This gives the impression that the spray can be used on a wide area of the body compared with my other chosen design, because the upper half of the body has many muscles which is shown by the body next to the design on the image above. I have therefore decided to use this as my final design. 

I decided to produce the design such as the shape of my can before I designed the logo of my brand. This is because I felt if I designed the logo first, it may not fit properly with my can design. Now I have my design, I am going to do find some relevant information which will help my design a logo suitable for a muscle relief product.

"Before you design a logo, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark – a logo reflects a business’s commercial brand via the use of shape, fonts, colour, and / or images." - http://justcreativedesign.com/2008/01/08/how-to-design-a-logo/

Taking this statement on board, I am going to design my logo around the representation of Max Relax, by trying to convey a muscle relief product which offers a big relaxation feel. This logo must reflect the brand through colour and shape. This could mean showing relaxation through an image or font style such as italics.

Here are some leading, most recognised logos:

  

All these logos use the colour to stand out and alos to create meaning. E.g using only black and white for the Wikipedia logo indicates sophitication which is a key theme for this brand as it provides in depth information about a wide range of subjects. I have also noticed that popular brands such as You Tube, Google, and Ebay focus their logo on colour and font rather than images. This could mean that for my logo to be a success, I need to relate my font and colour to Max Relax muscle spray and try not to use an image as part of my logo. This is because images may take the simplistic side off a logo and over complicate its audience.

Taking this information on board and studying some leading logos, Im going to focus my logo on colour and font. The word Max should convey something big so I should use a stand out colour with a larger font to illistrate this. Then with the word Relax, I could use a smaller font with italics. The italics would connote a laid back, chilled style similar to relaxation. With this word I would also use a calm colour that isn't bright and lary.