After researching into sporting adverts, I began to think about what I want my advert to be like. My initial thought was to do an advert which advertised a performance enhancing product to improve an athletes performance. Therefore I began researching into these type of adverts and planning my own idea around them.
To widen my freedom of choice for my advert I produced a brainstorm which revolved around sport as a whole. However, doing this, and reflecting back on the adverts I had analysed made me change my idea. This is because producing a product for a professional athlete didn't seem feasible. This is because the performance in my advert would have to be almost perfect which wasn't realistic as I wouldn't be able to find a performer capable enough. Also, as I did my brainstorm on sport as a whole, I realised I can come up with other ideas which still focus on sport, but which are realistic.
Therefore, I am now going to come up with ideas which advertise a sporting product for people of any sporting level. This means the performer in the video doesn't need to be perfect, as I can use codes and conventions to create meaning. Furthermore, it means I can include comedy into my advert because the performance in the advert will not be as professional.
To make sure I continue to progress with my work, I need to be well organised. This means creating a list of things I need to complete every few weeks to keep me motivated so I achieve the best grade possible.
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