Who are my target audience?

After analysing some adverts related to sport which I wish to do with my final project, I now understand my target audience has to be related to sport. This is because these type of adverts are always advertising some sort of sporting equipment to aid an athletes performance. This denotes that people who do not take part in any pyhsical activity, sporting adverts are not likely to appeal to them for obvious reasons. The age for sporting adverts would generally be teenagers to young adults, but can also apply to older adults who enjoy keeping fit. However, the adverts I have analysed relate to athletes who are at a high performance level shown by using professional athletes such as Wayne Rooney, denoting a more specific target audience of athletes who perform at professional standards. This reduces the audience I can target my product at. Therefore, with my own advert, I am going to change the idea so it can relate to an audience who may be at a low level in sport.

As I have a good understanding of the type of audience I need to target for my audience, I now need to produce a questionnaire for people who take part in sport at low levels. This will help me gain a deeper insight into what these type of people wish to see in their adverts. Doing this will make my final advert more of a success because the people who it is meant for will enjoy it.