Branding

Branding is a way of clearly highlighting what makes your product or service different to, and more attractive than your competitors.

1) "Successful branding is about promoting your strengths. You need to be sure that you can always deliver your promises using these strengths, sometimes referred to as 'brand values'. You can start by thinking about what your business is good at and what you believe in as a business. For example:


- the particular skills your business has
- your high-quality customer service
- the best value for money you provide in your marketplace
- your innovative approach"

A strong brand can make your business stand out from the crowd, particularly in competitive markets."

1) http://www.businesslink.gov.uk/bdotg/action/