Radio advert - McDonalds "I'm lovin' it"

 

The radio advertisement above is by McDonalds. The sound is upbeat as the narrator is singing a song rather than talking. This denotes that he is happy, connoting a McDonalds breakfast gives out a feel good feeling. This would therefore entice an audience to purchase one, which shows a good piece of advertisement.

Also, due to it being radio meaning the audience can only be targeted through sound and not visually, in this advert, the narrator explains in more detail than what you would expect to see in a TV advertisement. He states that he hates getting out of bed, but then shares to the audience at the end that he has a McDonalds breakfast from monday to friday. This denotes that he does infact get out of bed, only to get a breakfast from McDonalds. This then connotes that the breakfast is worth sacraficing something you don't want to, indicating to the audience that they should try a McDonalds breakfast.
Furthermore, the narrator says towards the end of the video "there's no better way to start my day" which boosts the status of McDonalds in the advert which will then heighten the listeners interest.

At the every end of the advert, McDonalds slogan "im lovin' it" is used. This shows McDonalds is a well recognised brand. This is because they only say the word 'McDonalds' once throughout the whole advert and just use their slogan to inform the audience the advert is by McDonalds. This denotes they are a well known company, connoting that their adverts can be trusted, so the audience is likely to but something from McDonalds such as a breakfast being advertised in this radio advert.